High School Elective · Grades 9–12

Entrepreneurship & Applied AI

A full-year, project-based elective taught in ad-agency culture. Students take a venture through the complete journey — problem, offer, brand, launch attempt — and defend the evidence at Demo Day, leaving with the portfolio, the know-how, and the earned confidence to do it again on their own.

Explore the Program Bring This to Your Co-op
Duration33–36 Weeks · 4 Quarters
Cadence1-Hr Lesson + 2-Hr Studio
Credit1.0 Elective
CapstoneDemo Day

Taught inside your co-op · Weekly lesson + proctored studio hours · 1.0 transcript credit

The Transformation

By Demo Day, your student will have —

A venture taken to market

A Minimum Viable Offer — no app required — priced honestly and launched for real under a parent-approved consent workflow, with every result tracked and learned from, whatever the market says back.

Evidence admissions weigh

A rubric-scored Portfolio of Proof — research, brand, landing page, campaign data, launch report — the depth-of-engagement evidence colleges increasingly prize.

Judgment AI can't fake

The discipline to verify, cite, and own every output — trained through an earned AI License, not an open tab.

No amount of funding can make a bad idea succeed.

Most startups fail because they build products no one wants — so this course refuses to let students build first. It's time to "understand the assignment": validate the problem, listen to the market, and let the evidence earn every next step. That discipline is the product.

The Agency Method

Craft before AI. Always.

The pregame is analog — and that's the point.

Anyone can prompt their way to something that looks finished. This course builds the judgment to know whether it's any good — the same method behind real agency work — then hands students the AI, with context worth giving it.

  • 01The Spark — "there's got to be a better way"
  • 02Interrogate — first-principles questions, no assumptions
  • 03The Human — beyond personas, into real behavior
  • 04Imagine — role-play the end solution
  • 05Taste — learn what good actually is
  • 06Direction — the decision that earns the build
The AI License · Earned, Never Given
Level 1 · Module 1ObserveAI literacy, verification drills, and hallucination-spotting — the rules of the road.
Level 2 · Week 12NavigateAI-assisted research and drafting — unlocked at the Direction Decision, when a student can hand AI a real brief.
Level 3 · Module 5DriveAI-assisted production — unlocked at the design language, when they've proven their taste.

Every output verified, every AI assist cited, integrity reflected in rubrics — character graded alongside craft.

The Ladder

Not a bootcamp. A career path.

Bootcamps end. The Agency promotes. Returning students re-enter the same year-long arc at the next rung — new venture, senior seat, higher bar — through 12th grade.

Year One

Build

Associate

Found a venture with your pod. Rotate every seat, pass every gate, pitch with proof at Demo Day.

Year Two

Grow

Senior

Scale last year's venture to a new segment — or found a higher-bar one. Hold a lead seat, onboard Associates, and defend a growth story with metrics.

Year Three +

Lead

Director

Run the venture like an agency — real clients or a real revenue goal — mentor junior pods, and close with a leadership story: results, plus evidence of developing others.

And nobody ever enters late: every year begins at problem discovery, because every venture does. New year, new venture, new seniority — nobody repeats, everybody advances.

The Weekly Rhythm

Sixty minutes, run like an agency.

The one-hour lesson opens the weekly studio block — two proctored build hours follow on-site, completing the deliverable with minimal homework and logging every Carnegie hour toward credit.

05MIN
Stand-up
Wins, blockers, priorities
15MIN
Micro-lesson
One skill, taught sharp
30MIN
Build Sprint
Hands on the week's artifact
10MIN
Share-out & Log
Show the work · portfolio entry
What We've Covered

Week by week.

Portfolio of Proof

Assessed like the real world.

Own It — I am the proof.

Rubric-scored deliverables, module gates, and a capstone pitch — 40% deliverables, 20% participation, 20% quizzes, 20% portfolio & pitch. Credit: a full 1.0 elective — ~99 studio-block hours plus capstone events (~108 total), logged weekly and validated by your transcript reviewer.

  • Problem Brief & Personas
  • Interview Pack
  • Offer One-Pager (MVO)
  • Brand Kit & Messaging Map
  • Landing Page
  • Campaign & Results Tracker
  • SOP & Budget
  • Launch Report · Pitch Deck
CapstoneA public pitch, defended with evidence — proof over promises
TurnkeyTaught by a working practitioner — everything prepped, nothing added to your volunteers’ plates
For Directors

Bring the Agency to your co-op.

A signature elective, delivered — not delegated.

Your co-op provides

  • A classroom and a weekly hour
  • Enrolled students, grades 9–12
  • Your community's faith setting
  • Your transcript reviewer, for credit validation

The program brings

  • A practitioner who teaches every session — or preps your facilitator to
  • Full curriculum, rubrics, quizzes & module gates
  • Credit mapping with documented studio-hour logs
  • Demo Day, parent communications & the AI policy

Request a Program Consultation→

Questions

Asked often, answered plainly.

Does this earn transcript credit?

Yes — a full 1.0 elective credit. The weekly studio block (one hour of instruction plus two proctored build hours) accrues ~99 Carnegie hours across the year, with capstone events bringing the total to ~108. Hours are logged weekly with each portfolio entry, and we bring the logs and credit mapping so your transcript reviewer's job is straightforward. Lighter cadences map proportionally.

Do students sell to real people?

They practice real selling — and it's governed. Parents approve outreach scripts and external communications before students execute anything, first customers typically come from the co-op community, and consent is modeled as a core business ethic. Whether the market says yes is part of the lesson: results are tracked and learned from, never guaranteed — that verdict belongs to the customers.

What's the AI policy?

AI assists learning but never replaces thinking. Access is earned through the License ladder — Observe, Navigate, Drive — with every output verified, every assist cited, and consent logs for any data use. Fabricating sources or results triggers revision and reflection, and integrity is reflected in rubrics.

How does faith fit in?

Biblical business foundations — wisdom, integrity, stewardship, service — run as a quiet strand through every module, with depth set with each community: scripture-led where that's your culture, gently woven where it isn't. Students are assessed on skills and deliverables, never personal beliefs.

Does my student need a business idea already?

No. Q1 exists to find one properly — problem observation before solutions is the first discipline the course teaches. Arriving with an idea is welcome; arriving with curiosity is enough.

Can students take it again next year?

That's the design. Returning students advance — Grow, then Lead — with a new venture, a senior seat, and a higher rubric bar, while new students always begin at the front door. Nobody repeats; everybody advances.

Our co-op year isn't 36 weeks. Does it still work?

Yes — the full-year format compresses cleanly to 32–33 weeks on a documented plan, and a 16-week semester format walks the complete arc at sprint pace where a co-op prefers it (credit maps proportionally). Your format is set during the consultation to match your calendar.

Grades 9–12 · Weekly Studio Block · 1.0 Elective Credit

Their first venture starts here.

Tell us about your co-op and your students — we'll walk you through the year, the method, the credit pathway, and what it takes to launch.

Request a Program Consultation

A parent, not a director? Share this page with your co-op’s leadership — the Agency comes to co-ops through them.