High School Elective · Grades 9–12
Entrepreneurship & Applied AI
The agency has its seats. Today it gets a name, a problem worth chasing — and a face to put on it.
Week 05 · Pitch Day · Module 2
High School Elective · Grades 9–12
The agency has its seats. Today it gets a name, a problem worth chasing — and a face to put on it.
Week 05 · Pitch Day · Module 2Stand up and say two things, fast: "I am the ___ for this pod" — and the ONE idea you brought from home. Ten seconds each. Then we lock the name.
Say it out loud. Each name gets one line from whoever loves it most: why this one.
The name test. Does it say who we are or who we serve? Could a stranger repeat it after hearing it once? Is someone else already using it? The Technologist checks.
Vote with your feet. Stand by the name you'd put on a business card. The winner goes on the charter — and every seat gets a name before anyone sits down.
The hook. A question — "Don't you hate it when…" — or a moment they'll recognise. You named this one yourselves.
The problem in one sentence. Who has it, what goes wrong, and when you last saw it happen.
Medicine or vitamin? Why someone would make room to fix this even when money is tight. Your idea, if you have one, comes last — in one sentence.
Draw them. Stick figures are fine. Give them a first name and an age.
Their week. Where they go, what they wear, what they say out loud when the problem hits.
The moment it hurts most — and what they've already tried. Next week you go and find someone real who looks like this drawing.
Your name · who holds which seat · the lead problem in one sentence · the human you drew. Account opens; everyone speaks once.
The client says what landed and asks one hard question. Write the question down. Photograph the board and the drawing.
First, the lazy prompt — and what AI makes when it knows nothing. Then your charter: mission, values, agreements, a job card for every seat. Signed.
Three references from your Dribbble collections that fit your human and your values — each with a reason. Everyone sketches a logo; the pod picks one.
You write the prompt, AI writes the brief, you red-pen it. Then the brief and your references make three logos — next to the slop.
Four artifacts, photographed — plus today's brief and logo. Three questions for a real person. Hours Log initialed.
"You are a senior creative strategist at a branding agency."
Name · mission · values · the problem · your human · why it's medicine · your sketch · three feeling words · three references.
A one-page creative brief: problem · who it's for · what they need to feel · our promise · tone · visual direction · what we still don't know.
Plain words, short sentences, under 250 words — then list every assumption you made.
Red-pen the brief. Read it out loud. Circle what's wrong; underline what it guessed. Every guess becomes a question you ask a real person next week.
Brief + references → three logos. The references set the mood; the brief sets the meaning. "Don't copy any reference" is part of the prompt.
Put them next to the slop. Pick one against your values. The pod decided. The facilitator typed. The tool rendered.
A name you earned. A problem worth chasing. A face on it, a brief in your own words, and the first look of your brand. This week: talk to one real person who has your lead problem — someone you know, with a parent's okay. Ask the questions your red pen found, and write down what they said, in their words. Next week: what you heard decides whether the lead problem holds.
Own It — I am the proof.