0:00 · 1 min

High School Elective · Grades 9–12

Entrepreneurship & Applied AI

One agency. Four founders. Today every venture gets a mission, a customer — and a first look at its brand.

Week 06 · Incubator Day · Module 2

0:01 · 1 min M | 9:29

Because of Your Faith

It Will Happen.

Wisdom · Integrity · Stewardship · Service · Diligence · Humility

0:02 · 1 min Module 2 · Problem Discovery & Personas · Method: Problem → Understanding

Week 06 — Incubator Day.

We make: a mission, a customer and a first brand for every venture.

Hour 1 · mission · customer · pitch Every step · agency first, then yours Studio · brief → brand

0:03 – 0:08 · 5 min

"Commit to the LORD whatever you do,and he will establish your plans."

Proverbs 16:3 · Week 06

Stand-up · A round, not a discussion

Stand up and say it in one breath: "My venture helps [who] [do what]." Then hold up your homework — your mission draft and the customer you drew. Ten seconds each.

Example: "Spoke & Wrench helps busy families get their bikes fixed the same day."

0:08 – 0:10 · 2 min

Move 1 · How the Agency Works

Every founder does every job. Every seat leads one.

Your venture, every discipline. You make every document for your own business — brief, plan, research, brand, build. By Demo Day you've done every job an agency does.

Your seat, one phase. When the year reaches your seat's phase, you lead the agency's version, run the critique and hold the bar. All year, you're the expert the pod calls on.

Agency first, then yours. Every phase, the pod builds The Entrepreneur's Edge's version together — led by that phase's seat. Then every founder builds their own.

0:10 – 0:13 · 3 min The Year · Phase by Phase · The Road to Demo Day

Six phases. Every founder, every job.

Phase	Weeks	Led by	Agency first · then every founder makes	AI
1 · Account — understand the customer	6–8	Account	Venture Card · creative brief · first customer conversations	On the screen
2 · Operations — plan the work	9–10	Operations	Project plan to Demo Day · schedule · first budget	On the screen
3 · Strategy — understand the market	11–17	Strategy	Interviews · competitors · insights · the offer · midyear pitch	In your hands
4 · Creative — brand it	18–24	Creative	Mood board · design system · brand kit · brand story	Full use
5 · Technology — build it	25–29	Technologist	Your page · prompt set · content · your first agent	Agents
6 · Launch	30–33	Everyone	Launch plan · real outreach · Demo Day pitch	Your agency of agents

By hand→AI on the screen→AI in your hands→Your seat becomes an agent you drive

0:13 – 0:29 · 16 min

Loop 1 · The Mission · See it · Together · Yours

Say what you do in one sentence.

The formula: We strong verb who by how so that why it matters.

① See it · Example · Spoke & Wrench, a bike-repair venture

"We keep¹ neighborhood families² riding by fixing bikes in their own driveway³ — so a flat tire never costs a Saturday⁴."

1Strong verb — “keep riding,” not “help.” Swap your weakest verb.

2Who — one group you can picture — not “everyone.”

3How — what you actually do, and what's different about it.

4Why it matters — the outcome they feel.

① See it · 2 minSpoke & Wrench, above. Read each number out loud.

② Together · 5 minThe Entrepreneur's Edge. The pod writes the agency's mission. The Account seat holds the pen.

③ Yours · 6 minYour venture's mission, on your Venture Card.

④ Check · 3 minRead one aloud. Run SMART. One fix — not a rewrite.

0:29 – 0:47 · 18 min

Loop 2 · The Ideal Customer (ICP) · See it · Together · Yours

One person you can picture.

① See it · Example · Spoke & Wrench's ideal customer

"Meet Dana, 41¹. A mom of three who works from home and drives to practice every weeknight². She says, 'I don't have time to haul a bike to the shop.'³ She's tried YouTube fixes and a shop 25 minutes away⁴. We serve families within 3 miles who'll pay $25–40 a fix⁵ — not racers with $3,000 bikes⁶. Find her at school pickup and in the neighborhood Facebook group⁷."

1A real-sounding person — a first name and an age.

2Their normal week — where the problem lives.

3Their words — the pain, in quotes.

4What they've tried — your real competition.

5Draw the line — how far you'll go, what they pay.

6Not our customer — focus beats “everyone.”

7Where they gather — where your first customer is.

① See it · 3 minDana, above — and Finding Eva.

② Together · 5 minThe Entrepreneur's Edge. Draw the founder who would hire our agency.

③ Yours · 7 minDraw your customer on your Venture Card.

④ Check · 3 minShow one drawing. Does it hit all seven?

0:47 – 1:00 · 13 min

Loop 3 · The 60-Second Pitch · See it · Together · Yours

Five sentences. Sixty seconds.

① See it · Example · Spoke & Wrench

"Don't you hate it when a flat tire wrecks a whole Saturday?¹ Busy parents can't get bikes to a shop, so bikes sit broken in the garage for weeks.² That means no ride to practice, no ride to a friend's — and the nearest shop is 25 minutes away.³ I've fixed every bike on my street for two years.⁴ Spoke & Wrench: flat today, riding tonight.⁵"

1The hook — a question they already feel.

2The problem — who has it, and what goes wrong.

3Medicine — what it costs them if nobody fixes it.

4Your edge — why you're the one to do it.

5The close — your name and your promise.

① See it · 2 minHear it at pitch speed.

② Together · 2 minThe Entrepreneur's Edge. One hook for the agency.

③ Yours · 4 minWrite your five sentences.

④ Pitch it · 5 minStand. Sixty seconds. One note from the pod.

1:00 – 1:10 · 10 min Break

10:00

Out of the room. Studio starts on time.

1:10 – 1:15 · 5 min Studio · Slop First

What AI makes when it knows nothing.

The lazy promptMake a logo for an agency called The Entrepreneur's Edge.

Would a founder hire this agency? Be honest.
Does it know who we serve? Our mission? Our ideal client?
What's missing? Everything we just wrote this hour.

1:15 – 1:45 · Round 1 · 30 min Round 1 · Together · The Entrepreneur's Edge · The Prompt in Four Parts

Feed it what you know.

1 · Who it isGive it a role

"You are a senior creative strategist at a branding agency."

2 · What we knowThe Venture Card, word for word

Name · mission · the customer · the problem · why it's medicine · your edge · three feeling words · your sketch · two references.

3 · What we needName the deliverable

A one-page creative brief: problem · who it's for · what they need to feel · our promise · tone · visual direction · what we still don't know.

4 · How to give it backSet the format

Plain words, short sentences, under 250 words — then list every assumption you made.

The rules · Use only what we give you · If it's missing, write "Unknown — ask a real person" · List every guess

Example line · straight off the Venture Card

Ideal customer: Dana, 41, mom of three¹, within 3 miles², pays $25–40 a fix³, says "I don't have time to haul a bike to the shop."⁴

1Who — from your ICP

2The line — you drew it

3The price — what they pay

4Their words — word for word

In Round 1 · red pen → logos · 15 min

Round 1 · Together · The Red Pen → Three Logos

Every guess is a question.

Example · a line from the AI's brief for Spoke & Wrench

"Dana is an eco-conscious parent¹ who values premium service² and shops mostly online³."

1Guessed — she never said it. Ask: “Do eco-friendly parts matter to you?”

2Guessed — ask: “What would you pay to have it fixed the same day?”

3Guessed — ask: “Where do you look for help with things like this?”

Circle what's wrong. Underline what it guessed. Every guess goes on the question list for a real customer.

Brief + two references → three logos, next to the slop. "Don't copy any reference" is part of the prompt.

Choose — against the mission, out loud. In Round 1 the pod chooses the agency's logo; in your round, you choose yours. You decided. The facilitator typed. The tool rendered.

1:45 – 2:45 · 3 rounds × 20 min Rounds 2–4 · Yours · Same Steps, Your Venture

Now yours. Same steps.

Card → prompt · 5 — the founder fills the Brief Builder from their own Venture Card
Typed · 3 — the founder reads it aloud; the facilitator types it word for word
Red pen · 5 — the pod circles what's wrong, underlines what it guessed
Three logos · 5 — the brief + two references, next to the slop
The founder chooses · 2 — against the mission, out loud

1:45 · childcare 2:05 · woodworking 2:25 · dog walking

2:45 – 3:00 · 15 min Proof + Close

One agency. Three ventures.

Before you leave · photograph the agency's card, brief and logo — then your own.

Sticky note · one thing I can do now that I couldn't this morning.

This week · find one real person who matches your customer card — someone you know, with a parent's okay. Ask the questions your red pen found. Write down what they said, in their words.

Next week · the Operations phase. Same rule — the agency first, then yours: the stand-up, the Status Board, a project plan, and we sign the charter.

Own It — I am the proof.