1:00

Middle School Elective · Grades 7–8

Life Skills with AI Entrepreneurship

Today you're the creative director. Watch a logo go from lazy to amazing, then write the brief for yours.

Week 09 · Direct It. · Leg 3 · The Offer & The Brand

1:00 – 1:04 M | 9:29

Because of Your Faith It Will Happen

Think bigger than the limits you put on yourself. The values (wisdom, integrity, service, diligence, humility) lead the work.

With Faith Nothing is Impossible

1:00 – 1:04 Scripture & Stand-up · 4 min

"He has filled them with skill to do all kinds of work… all of them skilled workers and designers."

Exodus 35:35

Stand-up, fast: pods still to present, are you ready? Everyone else: one sentence. What makes your idea different?

1:04 Leg 3 · The Offer & The Brand · Week 09

Direct It.

10MIN

Lazy → amazing

Three rounds, one logo

24MIN

Meet the client

The last three pods

15MIN

Your brief

Your pod directs

6MIN

Badges + next

Big screen next week

New leg, new badge: 🎨 Brand Builder. Your pod's Creative Lead holds the pen this leg.

1:05 – 1:15 ① See It · Round 1 of 3 · The Lazy Way

"Make a logo for a surfboard company."

You're the creative director. Would a client pay for this? What did the tool have to guess?

1:05 – 1:15 ① See It · Round 2 of 3 · Add the Brief

Better? Or just okay?

1 · RoleYou're a brand designer at a creative agency.
2 · Job + whoA logo for Little Swell, surfboards for young surfers like Maya, 6, who wants to surf like her big sister.
3 · What we knowBoards for young surfers look babyish. Parents need peace of mind.
4 · TasteBrave, playful and safe. Ocean teal and sunrise orange. Never babyish.
6 · What we need3 different options: an icon, a wordmark, a badge. Flat, on white.
7 · RulesUse only what we told you. If something is missing, ask us first.

Notice what's missing: part 5.

1:05 – 1:15 ① See It · Round 3 of 3 · Part 5 · Inspiration

Without inspiration, it's still guessing.

Reference 1

A surf-shop badge

This part: the bold outline, because it belongs at the beach.

Reference 2

A sporty brand's letters

This part: the friendly, round letters, because they're young but not babyish.

Reference 3

A lifeguard flag

This part: the bright safety colors, because you can see them from far away.

The tool didn't get smarter. Your direction did.

1:15 – 1:39 Meet the Client · 3 Pods · 8 min each

24:00

On stage · 8 min

Pitch, coach, again

Pitch without reading. One coaching note, then run it again. Three questions, max.

In the audience

Everyone has a job

Investors ask one question. Scouts look up one competitor on a laptop. Coaches give one "keep this."

Before you sit

Three feeling words

How should your logo feel? Say three words. They go straight into your brief.

1:39 – 1:54 ② Your Pod Directs · Your Brief · 15 min

15:00

Move 1 · 5 min

Who + what we know

Parts 2 and 3. One real person, one real problem.

Move 2 · 3 min

Taste

Your three feeling words, two colors, and one "never."

Move 3 · 4 min

Two references

Find them on a laptop. For each: "this part, because…"

Move 4 · 3 min

Circle 3 guesses

Turn them into three questions for a real person.

1:54 – 2:00 Badges · Homework · Next Week

Next week, your brief goes on the big screen.

Own It — I am the proof.

🏅 Problem Detective for every pod with a name and a lead problem. At home: ask one real person your pod's three questions, with a parent's okay, and bring your receipts. That's 🎧 Listener.