Today every pod meets the client. Then you write the brief that tells the tool exactly what to make.
Week 08 · Brief It. Test It. · Leg 2 · Listen & Decide1:00 – 1:05M | 9:29
Because of Your Faith It Will Happen
Think bigger than the limits you put on yourself. The values (wisdom, integrity, service, diligence, humility) lead the work.
With Faith Nothing is Impossible
1:00 – 1:05Scripture & Stand-up · 5 min
"The heart of the discerning acquires knowledge, for the ears of the wise seek it out."
Proverbs 18:15
Stand-up, pod by pod: is your pitch ready? Who's leading it? One sentence each pod.
1:05Leg 2 · Listen & Decide · Week 08
Brief It. Test It.
10MIN
Meet the client
Every pod pitches
10MIN
See it · Together
Little Swell's brief
25MIN
Your pod
Your brief, your questions
5MIN
On the screen
One brief, live
Laptops are welcome for research and checking. The making happens on my screen until your forms come back. Then it's your turn.
1:05 – 1:15Meet the Client · 2 min per pod
10:00
Walk up together
One leads, all stand
The whole pod comes up. One voice pitches. Everyone else backs them up.
The client asks
One sentence
"___ wants to ___, but ___." Then: who exactly has this problem?
The room
Respect the stage
Quiet while a pod pitches. One cheer when they finish.
1:15 – 1:18① See It · Same Tool, Two Prompts
Eight words, or the whole brief?
The lazy way
"Make a logo for a surfboard company."
No person, no problem, no taste. The tool guesses everything, so it looks like everyone else's.
The agency way
Little Swell's brief, in seven parts
Who it's for, what we know, how it should feel. The tool stops guessing and starts following.
The tool didn't get smarter. The brief did.
1:15 – 1:18① See It · The Brief Becomes the Prompt
Seven parts. Every one has a job.
1 · RoleYou're a brand designer at a creative agency.
2 · Job + whoDesign a logo for Little Swell, surfboards for young surfers like Maya, 6, who wants to surf like her big sister but can't swim well yet.
3 · What we knowBoards for young surfers look babyish, and parents can't spot little surfers in the waves. Parents need peace of mind.
4 · TasteIt should feel brave, playful and safe. Ocean teal and sunrise orange. Never babyish or cartoon-cute.
5 · InspirationUse the 3 attached images for the feeling, not to copy: bold outline · friendly round letters · bright safety colors.
6 · What we needGive us 3 different options: an icon, a wordmark, and a badge. Flat, on white, no extra words.
7 · RulesUse only what we told you. If something is missing, ask us first.
1:18 – 1:25② Together · Red-Pen Little Swell's Brief
What did we guess?
Step 1
The Red Pen scores it
A tough reviewer on my screen checks the brief: real problem? specific person? proof, or a guess?
Step 2
You argue back
Where is it right? Where is it wrong? The reviewer can be wrong too. Say why.
Step 3
Guess → question
"Parents can't spot little surfers" becomes "When your child surfs, what worries you most?"
A guess isn't knowledge. Every guess becomes a question for a real person.
1:25 – 1:50③ Your Pod · Your Brief · 25 min
25:00
Move 1 · 3 min
Catch-up pitches
Didn't pitch last week? Pitch to your pod now. 60 seconds.
Move 2 · 12 min
Fill the seven parts
One person holds the pen. Use Little Swell as your model, part by part.
Move 3 · 5 min
Pick 3 references
Research on a laptop is fine. For each: "this part, because…"
Move 4 · 5 min
Circle your guesses
Turn your top 3 into questions. On the back: who will we test this with? What would change our minds?
1:50 – 1:55④ Check · One Brief, Live
Your brief. My screen.
One pod today
Read it. See it.
One pod reads its brief, word for word. I type it and the screen draws three options. The pod picks: would your person love it?
Then check it
Is it already taken?
A real agency checks before it falls in love: a trademark search and a reverse-image search. No login needed.
Every other pod's brief goes on the screen next week. You decided. The tool drew it.
1:55 – 2:00Before You Go
You wrote the brief. Now test your guesses.
Own It — I am the proof.
At home this week: ask one real person like your Persona your pod's three questions, with a parent's okay. Write their answers down and bring your receipts. That's how your pod earns 🎧 Listener.