1:00 Middle School Elective · Grades 7–8

Life Skills with AI Entrepreneurship

Today every pod meets the client. Then you write the brief that tells the tool exactly what to make.

Week 08 · Brief It. Test It. · Leg 2 · Listen & Decide
1:05 Leg 2 · Listen & Decide · Week 08

Brief It. Test It.

10MIN
Meet the client
Every pod pitches
10MIN
See it · Together
Little Swell's brief
25MIN
Your pod
Your brief, your questions
5MIN
On the screen
One brief, live

Laptops are welcome for research and checking. The making happens on my screen until your forms come back. Then it's your turn.

1:15 – 1:18 ① See It · Same Tool, Two Prompts

Eight words, or the whole brief?

The lazy way

"Make a logo for a surfboard company."

No person, no problem, no taste. The tool guesses everything, so it looks like everyone else's.

The agency way

Little Swell's brief, in seven parts

Who it's for, what we know, how it should feel. The tool stops guessing and starts following.

The tool didn't get smarter. The brief did.

1:15 – 1:18 ① See It · The Brief Becomes the Prompt

Seven parts. Every one has a job.

  1. 1 · RoleYou're a brand designer at a creative agency.
  2. 2 · Job + whoDesign a logo for Little Swell, surfboards for young surfers like Maya, 6, who wants to surf like her big sister but can't swim well yet.
  3. 3 · What we knowBoards for young surfers look babyish, and parents can't spot little surfers in the waves. Parents need peace of mind.
  4. 4 · TasteIt should feel brave, playful and safe. Ocean teal and sunrise orange. Never babyish or cartoon-cute.
  5. 5 · InspirationUse the 3 attached images for the feeling, not to copy: bold outline · friendly round letters · bright safety colors.
  6. 6 · What we needGive us 3 different options: an icon, a wordmark, and a badge. Flat, on white, no extra words.
  7. 7 · RulesUse only what we told you. If something is missing, ask us first.
1:18 – 1:25 ② Together · Red-Pen Little Swell's Brief

What did we guess?

Step 1

The Red Pen scores it

A tough reviewer on my screen checks the brief: real problem? specific person? proof, or a guess?

Step 2

You argue back

Where is it right? Where is it wrong? The reviewer can be wrong too. Say why.

Step 3

Guess → question

"Parents can't spot little surfers" becomes "When your child surfs, what worries you most?"

A guess isn't knowledge. Every guess becomes a question for a real person.

1:50 – 1:55 ④ Check · One Brief, Live

Your brief. My screen.

One pod today

Read it. See it.

One pod reads its brief, word for word. I type it and the screen draws three options. The pod picks: would your person love it?

Then check it

Is it already taken?

A real agency checks before it falls in love: a trademark search and a reverse-image search. No login needed.

Every other pod's brief goes on the screen next week. You decided. The tool drew it.

← → to move