Middle School Elective · Grades 7–8

Life Skills with AI Entrepreneurship

Today your pod gets its name — and you see your idea come to life for the first time.

Week 07 · Name It. See It. · Leg 2 · Listen & Decide
Where We Left Off

You started pitching. Today we finish.

Last week

The 60-second pitch

Persona → problem → "and it gets worse" → why they need it → "What if…?"

Last week

Scored, not shouted

Four criteria, 2 · 1 · 0. The pod votes — fair, not emotional.

Your homework

You asked your advisors

Real people, real advice. Plans succeed with many advisers.

Today

Name it. See it.

Finish the pitches, name your pod — then watch your idea come to life.

The Reveal · 3 min

Introduce your agency.

One voice per pod, one sentence: "We're ___. We help ___, who struggles with ___." The room gives one cheer each.

Watch This · Prompt 1 · The Lazy Way

"Make a logo for a surfboard company."

Eight words. No person, no problem, no taste. Let's see what the tool does with it — then ask: would a client pay for this?

Prompt 2 · The Agency Way · Your Brief, in Order

The brief becomes the prompt.

  1. 1 · RoleYou're a brand designer at a creative agency.
  2. 2 · Job + whoDesign a logo for Little Swell, surfboards for young surfers like Maya, 6, who wants to surf like her big sister but can't swim well yet.
  3. 3 · What we knowBoards for young surfers look babyish, and parents can't spot little surfers in the waves. Parents need peace of mind.
  4. 4 · TasteIt should feel brave, playful and safe. Ocean teal and sunrise orange. Never babyish or cartoon-cute.
  5. 5 · InspirationUse the 3 attached images for the feeling, not to copy: bold outline · friendly round letters · bright safety colors.
  6. 6 · What we needGive us 3 different options: an icon, a wordmark, and a badge. Flat, on white, no extra words.
  7. 7 · RulesUse only what we told you. If something is missing, ask us first.
Prompt 2 · Part 5 · Feed It Inspiration

Show it what good looks like.

Reference 1

A surf-shop badge

We like the bold outline. It feels like it belongs at the beach.

Reference 2

A sporty brand's letters

We like the friendly, round letters. Young, but not babyish.

Reference 3

A lifeguard flag

We like the bright safety colors. You can see it from far away.

A reference is never "copy this." It's "this part, because…" — the same six lenses you used in Week 2.

Take the Prompt Apart · So You Can Do It Yourself

Every part answers one question.

PartThe question it answersWhere it comes from
1 · RoleWho am I asking for help?Always the same line
2 · Job + whoWhat are we making, and for whom?Your Persona
3 · What we knowWhat's wrong, and why does it matter?Your pitch + your advisors
4 · TasteWhat should it feel like — and never look like?Your six lenses
5 · InspirationWhat does good look like?Your Dribbble saves
6 · What we needWhat exactly do we want back?Your brief
7 · RulesHow do we stay the boss?"Circle every guess"

The brief is the hard part. The prompt is just your brief, in order.

First Look · 7 min

Your brief. Our screen.

Each pod

Read it. See it.

Your Account Lead reads the brief. It goes into the seven-part prompt, and the screen draws three options. Your pod picks one: would your person love it?

🏅 Problem Detective

Earned today

Persona with five legs · everyone pitched · a top 3 chosen by the criteria · a named pod with a lead problem.

You decided. The tool drew it. That's what directing AI looks like.

← → to move