Middle School Elective · Grades 7–8

Life Skills with AI Entrepreneurship

Pitch Day. Every voice pitches, your pod decides — and today your pod gets its name.

Week 06 · Pitch Day · Leg 2 · Listen & Decide
Last Week at the Agency

You found your person.

Persona

One person, not "everybody"

What they look like, their personality, their pain. You can feel their frustration.

Legs

More problems, same person

Your first problem might not be your best one. The best idea often comes from a leg.

Medicine

Not a vitamin

A vitamin is nice to have. Medicine is something people really need.

Freedom

Comes with trust

You're free to move and create — with respect for each other and the room.

Micro-lesson · Part 1

A pitch is a brief — in 60 seconds.

  1. Meet your Persona. "Meet Maya. She's 12, and she…"
  2. Their big problem. "She struggles with ___ because ___."
  3. The leg that hurts most. "And it gets worse: ___."
  4. Why it's medicine. "She really needs this because ___."
  5. Your idea — optional, one sentence, always last. "What if ___?"
Micro-lesson · Part 2

How every pitch is judged.

1

Is it a real problem?

Someone actually has it — it's not just a cool idea.

2

Is it for a specific audience?

You can picture the one person who has it.

3

Does it matter enough?

Medicine, not a vitamin.

4

Did you communicate it clearly?

A great idea explained badly loses.

The criteria decide — not the loudest voice. 2 = yes, clearly · 1 = sort of · 0 = not yet.

Micro-lesson · Part 3

How an agency treats ideas.

Listen

All the way to the end

No interrupting. Sixty seconds is theirs.

Ask

Questions that help

"Who exactly has that?" · "When does it happen?"

Score

The idea, not the person

You're judging a problem, never a teammate.

Keep

Ideas that don't win

They go back in your sketchbook — not in the trash.

Share-out · 10 min

Introduce your agency.

Each pod · 2 min

Name, person, problem

Your pod's name and why. Then your lead Persona, their big problem, and the leg that hurts most. The class gives one cheer and asks one question.

🏅 Problem Detective

Earned when…

Every sketchbook has a Persona, a big problem and five legs · everyone pitched · the pod chose a top 3 with the criteria · the pod is named, with every seat filled.

← → to move