Middle School Elective · Grades 7–8

Life Skills with AI Entrepreneurship

Your pod gets its name, its problem — and the face of the person you'll serve all semester.

Week 05 · Draw Your Customer · Leg 2 · Listen & Decide

M | 9:29

Because of Your Faith It Will Happen

Faith and craft belong together here. Every class hour opens anchored in the Word, and the values — wisdom, integrity, service, diligence, humility — lead the work.

With Faith Nothing is Impossible

Last Week at the Agency

You got hired onto a team.

Pod Day

No requests

Like a first day at work — you don't pick your team. You make it great.

The body

Many parts

The eye can't say to the hand, "I don't need you." No seat is the boss.

A brand

Is a personality

One brand forgot who it served and lost its customers. Another kept its soul and won a new generation.

You brought

A name + a problem

Today we lock both in — the way a real agency decides.

Scripture & Stand-up · 5 min

"Not looking to your own interests but each of you to the interests of the others."

Philippians 2:4

Stand-up, by pod: say the problem you brought — and who has it.

Leg 2 · Listen & Decide · Week 05

Draw Your Customer.

We makePod name · Lead problem · Customer Sketch

BadgeProblem Detective → Listener

Micro-lesson · Part 1

How an agency decides.

Step 01

Everyone pitches

One problem each, straight from your sketchbook. Every voice gets heard once.

Step 02

The test goes first

Real? Often? Pod-sized? A problem that fails the test doesn't make the ballot.

Step 03

Then you vote

Majority wins your lead problem. Keep two runners-up — Leg 2 might change your mind.

The test decides — not the loudest voice. The Account Lead calls time.

Micro-lesson · Part 2

"Everybody" is nobody.

A problem isn't real until you can picture the person who has it. Remember the brand that forgot who it served? It stopped seeing its customer — and its customers stopped seeing it. Specific beats big: "a 12-year-old who misses the bus because of her laces" beats "people with shoes."

Micro-lesson · Part 3

What goes in a Customer Sketch.

their face goes here

A name and an age. Real enough to talk to.
Three facts about their day. What's normal for them.
Where and when the problem bites. The exact moment.
What they do about it today. The workaround.
"I wish ___." In their voice, not yours.

Build Sprint · 30 min

30:00

Move 1 · 12 min

Lock it in

Name your pod. Fill every seat. Pitch, test, vote — one lead problem, two runners-up.

Move 2 · 15 min

Draw your customer

A face, a name, an age, three facts, the moment the problem bites. Stick figures welcome.

Move 3 · 3 min

Hear their voice

Write their "I wish ___." Then one question you'd ask them tomorrow.

Share-out · 10 min

Introduce your customer like a friend.

Each pod

"This is ___. She…"

Your pod name, then your customer — their day, their moment, their "I wish." The class asks one question about them.

🏅 Problem Detective

Earned when…

5+ problems in every sketchbook · a named pod with every seat filled · a lead problem that passed the test · a customer with a face and an "I wish."

The Seven Moves · Tape It in Your Sketchbook

How we work with any tool.

Write the brief before you open the tool.
State the job, the audience, the constraints. ← today
Give it your taste, not just your task.
Ask it to interview you.
Verify every claim with a name, number or date attached.
Cite what you used.
Know what it's bad at — keep the last decision yours.

Check a box for every move you've already done. You've done more than you think.

Before You Go

Your customer has a face. Now go listen.

Own It — I am the proof.

At home this week: notice one real person who's like your customer. What do they do about the problem today? Write it in your sketchbook. Next week, Leg 2 gets real: how to ask questions that let people tell you the truth.